January 10, 2023, Saudi Arabia – SenseTime partners again with Sela, a leading events management company in Saudi Arabia, to transform the mega event Riyadh Season 2022 into a fest of mixed reality by integrating AI-powered business intelligence and smart entertainment with local attractions to create a safe, immersive and enjoyable experience for visitors.
Riyadh Season 2022, backed by the promise of “Beyond Imagination”, brings experiences and events from around the world to the heart of Saudi Arabia’s capital city. The season features 15 diverse entertainment zones, which have attracted 5 million visitors since the season was launched in October.
“Sela is always looking to form the most fruitful collaboration and partnership to serve our client’s needs and create the most meaningful customer experience. With SenseTime, we provide all-round AI entertainment solutions that offer visitors fun and memorable experiences during Riyadh Season,” said Loai Kamakhi, Senior VP of business solutions at Sela. “The AI management system enables us to streamline the operation process, thus we are able to improve venue planning and efficiently execute business decisions while reducing management costs.”
AI+ visual platform facilitates smart park management needs
Compared with the last season, the number and area of venues in this season have been expanded. Subsequently, with the soaring number of visitors and diversity of amusement projects, management has to implement more rigorous requirements to ensure the park’s digital management operates smoothly.
With this growing demand, SenseTime, as a leading AI software enterprise, brings innovative AI-powered solutions to cater to the needs of both park operators and visitors. SenseTime not only provides a seamless and interactive guest experience, its comprehensive closed-loop management solutions, which are highly customized for the season, also help park operators effectively manage tourist flow throughout the entire area.
Leveraging AI+AR technology, SenseTime’s comprehensive visual platform can transform isolated data into predictive models. The upgraded 3D digital park management model elevates park management and people flow management of Riyadh Season to a new level. The business insight analysis, driven by big data, helps operators manage the area more efficiently and intelligently by optimizing the venue layout while reducing management costs.
AI-powered smart entertainment experience combined with local attractions
Meanwhile, the smart entertainment solution allows visitors’ entertainment experience to go from offline to online by recreating a virtual entertainment place parallel to reality through AI+AR technology. Essentially, visitors can enjoy the season anytime, anywhere.
Adding to last season’s success, visitors can enjoy more engaging surprises and innovative themes and applications through the upgraded AI entertainment solutions. For example, the E-Album Service is connected to the service App of Riyadh Season, providing visitors with a flawless imaging experience which allows them to directly review and download every exciting moment captured.
In addition to providing stable and reliable navigation, the newly launched “AR+ map” adds entertainment features such as AR photography, business information interaction, and treasure hunting. These new AR navigation features deliver visitors a wider array of virtual entertainment elements and interactive experiences.
“Looking ahead, we are exciting to work with Saudi Arabia to empower their digital tourism industry with our AI+AR technology, and provide local and global visitors with a wider range of engaging user scenarios,” said George Huang, CEO, International Business Group of SenseTime. “By deepening the interconnection between the physical and digital worlds with AI, we look to seamlessly elevate users’ interactive experiences while also contributing to Saudi Arabia’s Vision 2030.”
Reference link：https://www.sensetime.com/en/technology-detail?categoryId=32792